El Koufi, Nouhaila; Belangour, Abdessamad; Sadiq, Mounir - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10
The insurance sector plays a crucial role in fostering sustainable economic development within a country. As the customer base grows, insurance companies must prioritize transitioning to data-driven strategies to cut costs and make more informed marketing choices in today's digital era. This...