Beausoleil, Angèle M. - In: Journal of business models : JOBM 12 (2024) 1, pp. 60-70
-lite approach to strategy innovation and its evolution to an experimental design-driven innovation pedagogy for MBA students. A … triangulated theoretical foundation combines design principles, innovation theory and management education with the aim to teach … and study BD as an innovation management learning construct. The resulting Business Design Method is examined with early …