Leithold, Nick; Haase, Heiko; Lautenschläger, Arndt - In: European Journal of Innovation Management 18 (2015) 2, pp. 130-149
Purpose – The purpose of this paper is to analyse the structure of the new product development (NPD) processes of small- and medium-sized enterprises (SMEs) and researches the transferability of the Stage-Gate® system for SMEs. Design/methodology/approach – The authors used a qualitative...