Jean, Ruey-Jer "Bryan"; Wang, Zhiqiang; Zhao, Xiande; … - In: International Marketing Review 33 (2016) 4, pp. 514-529
Purpose – While firms have widely adopted corporate social responsibility (CSR) initiatives in their supply chains, there is little work simultaneously examining the drivers and outcomes of such initiatives. Specifically, it is not clear how different institutional contexts may shape them. The...