Scheers, Louise van; Prinsloo, Carly - In: International Journal of Academic Research in Business … 4 (2014) 11, pp. 332-354
Samsung Electronics entered the mobile device market on the back of their successes in other markets for electronic devices. The mobile device space in South Africa was dominated by Nokia and Blackberry and in a short space of time Samsung stormed into a tie for the top spot alongside Blackberry...