Benbouja, Mouad; Touil, Achraf; Echchatbi, Abdelwahed; … - In: Journal of Industrial Engineering and Management (JIEM) 14 (2021) 2, pp. 250-268
Purpose: The actual market characteristic oriented toward customers' requirements compels decision-makers to foresee customization abilities. Mass customization represents a valuable approach to combine customizable offers with mass production processes. From a supply chain standpoint, this...