Prifti, Rezart; Alimehmeti, Genc - In: Journal of innovation and entrepreneurship : JIE 6 (2017) 8, pp. 1-19
The purpose of this paper is to analyze the concept of market orientation as an outer source of innovation for organizations in the context of Albania. We investigate the market orientation relation with innovation and firm performance by analyzing a sample of 99 companies operating in Albania....