Carrington, Michal J.; Neville, Benjamin A.; Whitwell, … - In: Journal of Business Research 67 (2014) 1, pp. 2759-2767
, explores the intention–behavior gap in observed modes of shopping behavior, and uses an interpretive approach. The analysis … reveals four interrelated factors affecting the ethical intention–behavior gap: (1) prioritization of ethical concerns; (2 … obstacles to ethical consumption is limited. This study explores the underlying mechanics of the ethical purchase intention–behavior …