Jun, Sungbum; Lee, Dongmyung; Park, Jinwoo - In: Industrial Management & Data Systems 113 (2013) 7, pp. 1064-1082
Purpose – This paper aims to develop a multi‐criteria approach for determining business models in bottom‐of‐the‐pyramid (BOP) markets. Design/methodology/approach – Analytic network process (ANP) was employed to construct a decision‐making model of quantitative and qualitative...