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Search: subject:"Internationales Marketing"
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Subject
All
Internationales Marketing
5,777
International marketing
5,057
Multinationales Unternehmen
769
Marketingmanagement
748
Marketing management
713
Transnational corporation
704
Konsumentenverhalten
678
Consumer behaviour
675
Brand management
609
Markenführung
609
Welt
600
World
597
Globalisierung
520
Globalization
499
Deutschland
445
International market entry
440
Internationaler Markteintritt
440
USA
419
Theorie
415
Theory
410
Export
407
United States
406
Germany
393
KMU
340
SME
340
Markenimage
338
Brand image
335
China
302
Marketing
302
Kulturelle Identität
270
Cultural identity
268
Unternehmenserfolg
235
Firm performance
233
Brand
213
Markenartikel
209
Schwellenländer
207
Emerging economies
204
Interkulturelles Management
194
Strategisches Management
191
EU-Staaten
186
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Online availability
All
Undetermined
1,023
Free
366
Type of publication
All
Article
3,028
Book / Working Paper
2,684
Journal
73
Type of publication (narrower categories)
All
Article in journal
2,218
Aufsatz in Zeitschrift
2,218
Aufsatz im Buch
779
Book section
779
Graue Literatur
501
Non-commercial literature
501
Hochschulschrift
354
Collection of articles of several authors
316
Sammelwerk
316
Thesis
283
Lehrbuch
231
Textbook
203
Working Paper
198
Arbeitspapier
184
Bibliografie enthalten
157
Bibliography included
157
Case study
133
Fallstudie
133
Aufsatzsammlung
132
Konferenzschrift
106
Dissertation u.a. Prüfungsschriften
91
Reprint
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
Glossar enthalten
43
Glossary included
43
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
19
Multi-volume publication
19
Bibliografie
17
Systematic review
17
Übersichtsarbeit
17
Conference paper
13
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Language
All
English
4,427
German
1,084
Undetermined
114
French
48
Italian
35
Spanish
33
Polish
24
Hungarian
13
Bulgarian
6
Russian
5
Swedish
5
Danish
3
Dutch
3
Norwegian
3
Romanian
3
Czech
2
Portuguese
2
Ukrainian
2
Arabic
1
Finnish
1
Croatian
1
Japanese
1
Slovak
1
Slovenian
1
Serbian
1
Turkish
1
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Author
All
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Steenkamp, Jan-Benedict E. M.
17
Zou, Shaoming
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Institution
All
American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
OECD
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
School of Business <Ottawa> / International Business Study Group
2
more ...
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Published in...
All
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,238
USB Cologne (EcoSocSci)
497
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
2
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Showing
5,731
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5,785
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date (oldest first)
5731
Strategic planning for export marketing
Root, Franklin R.
-
1966
Persistent link: https://www.econbiz.de/10002700076
Saved in:
5732
Profitable export marketing
Maddan, Martin
-
1955
Persistent link: https://www.econbiz.de/10002422085
Saved in:
5733
Researching foreign markets
Lovell, Enid Baird
-
1955
Persistent link: https://www.econbiz.de/10002398407
Saved in:
5734
The French market : an introduction for British exporters
McGrath, Michael
-
1963
Persistent link: https://www.econbiz.de/10002408633
Saved in:
5735
Export markets for Indian lac
National Council of Applied Economic Research
-
1958
Persistent link: https://www.econbiz.de/10002367708
Saved in:
5736
Penetrating the international market : effective overseas distribution
Stuart, Robert Douglass
-
1965
Persistent link: https://www.econbiz.de/10002174913
Saved in:
5737
Export practice
Baxter, Ian F. G.
(
ed.
);
Feltham, Ivan R.
(
ed.
)
-
1964
Persistent link: https://www.econbiz.de/10002174918
Saved in:
5738
Export Advertising
Brown, David Leslie
-
1923
Persistent link: https://www.econbiz.de/10002329790
Saved in:
5739
International Marketing of surplus wheat
Carr, George J.
-
1932
Persistent link: https://www.econbiz.de/10002331619
Saved in:
5740
Indias̕ export strategy
Agarwala, Prakash Narain
-
1978
Persistent link: https://www.econbiz.de/10001807645
Saved in:
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