Rho, Hoyoung; Choi, Keunho; Yoo, Donghee - In: Data Technologies and Applications 55 (2021) 5, pp. 788-809
Purpose This study identifies whether the Internet search index can be used as effective enough data to identify …. Findings First, the importance of the Internet search index among the 20 explanatory variables was found to be high for most … items, so the Internet search index can be used as a variable to explain agricultural and livestock products purchases …