Lin, Jwu-Rong; Chang, Kuo-Hsiung; Hsu, Chi-Sheng; Wu, … - In: Journal of Economics and Management 3 (2007) 1, pp. 17-48
This paper examines the influence of investments in China and brand-developing potential on operating performances … performance between sample firms with investments in China and those without investments in China. Then, using R&D and advertising … firms with both investments in China and brand-developing potential have higher Tobin's Q than other sample firms …