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Discrete-choice conjoint 1 Failure of procedure invariance 1 Hierarchical Bayes 1 Ipsative measurements 1 Random utility theory 1 Willingness-to-pay 1
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Bacon, Lynd 1 Lenk, Peter 1
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Quantitative Marketing and Economics 1
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Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
Bacon, Lynd; Lenk, Peter - In: Quantitative Marketing and Economics 10 (2012) 4, pp. 453-474
Discrete-choice experiments are commonly used to measure subjects’ preference structures and are often preferred to other measurement methods because they better align with actual choice behavior and avoid some of the well-documented biases inherent in alternative elicitation methods. A...
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