Raucci, Domenico; Lepore, Dominique; Sabatiello, Rossella - In: International Journal of Culture, Tourism and … 14 (2020) 4, pp. 565-577
Purpose This paper aims to present an extension of price sensitive measurement (PSM) combined with activity-based costing (ABC) for supporting activity-based pricing approaches in the small and medium-sized restaurants. Design/methodology/approach The joint model of PSM and ABC is applied to the...