Simone, Novello; Jorge, Lengler; Pilar, Murias Fernandez - In: Micro & Macro Marketing (2013) 3, pp. 453-470
The purpose of this study is to advance knowledge of export literatureon Italian Smes. Given the striking changes that … the process of globalizationhas brought to international markets, scholarly research hashighlighted that Italian Smes … whether those strategies viewed as success factors are actuallybeneficial for the Italian Smes. A sample of senior managers …