The paper is an attempt to understand the purchase behavior of rural consumers with reference to selected FMCG products. This is done by studying factors influencing their purchase decision, counterfeit products and their use, and the role of retailers in influencing the purchase decision of...

By using a mixed-method approach, the study aims to understand the socio-economic impact of the lockdown and post-lockdown on the lives of women street vendors in Delhi. The results indicated that although restrictions have been eased in the post-lockdown phase, many women street vendors have...

New trends in food consumption are shaping consumers' preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers' segments. Several studies have analyzed factors affecting the choice of...

In spite of having some intensive national strategies to address poverty, Tanzania lacks a coherent national strategy to ensure sustainable livelihoods for those working in its informal economy, of which street vending is an important sector. Based on qualitative, in-depth data collected through...

It is a well known fact that the crisis of the Corona pandemic and the subsequent lockdown has shown its worst face to the class of informal and migrant workers. This impact study reiterates the presence of inequality between class, gender and the informal worker population. It attempts to...

This study examined the drivers of consumer patronage of street food in South-East of Nigeria.Specifically, the study sought to ascertain the influence of food quality and quality of servicedelivery on consumer patronage of street food in South East of Nigeria. A survey researchdesign was...