Jegethesan, Kavisha; Sneddon, Joanne N.; Soutar, Geoffrey N. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 3, pp. 275-289
denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a … jeans attributes and the trade‐offs made within these attributes. First, focus groups were used to identify attributes that … as attributes that they used to evaluate denim jeans. In the conjoint analysis respondents identified price as having the …