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Search: subject:"Joint promotions"
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European journal of operational research : EJOR
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Should companies jointly promote their complementary products when they compete in other product categories?
Karray, Salma
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
255
(
2016
)
2
,
pp. 620-630
Persistent link: https://www.econbiz.de/10011532214
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Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter
;
Bijmolt, …
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009403215
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