Rafi, Arslan; Ali, Arslan; Waris, Sidra; … - In: Far East Journal of Psychology and Business 3 No 1 Paper 5 April (2011) 5, pp. 41-50
, literature establishes a direct and significant effect of Knowledge metrics of the Brand equity, i.e. Brand Awareness and Brand … and policy makers should pay more focus on creating strong Knowledge metrics amongst the target audience. …