Borg, Kim; Macklin, Jennifer; Kaufman, Stefan; Curtis, Jim - In: Cleaner and responsible consumption 12 (2024), pp. 1-10
Human behaviour is at the centre of unsustainable consumption and production. Responsible consumption behaviours must therefore be at the centre of the solution. However, because it is inefficient for policymakers and practitioners, and ineffective for users, to attempt to target all responsible...