Mozheiko, Sergei; Sund, Kristian J. - In: Journal of business models : JOBM 12 (2024) 3, pp. 42-52
When a multinational operates different business models in different markets, a trade-off typically exists between local-market adaptations and cross-market economies of scale and scope. How do country managers navigate these trade-offs and the tensions inherent in developing and operating such...