Liu, Lin; Shi, Zhenyang; Yang, Yi; Yuan, Quan; Zhang, Ziying - 2023
Omnichannel strategies may be a creative solution to soften the competition between e-tailers and brick-and-mortar (B&M) retailers. This paper studies the coopetition partnership in omnichannel operations between an e-tailer and multiple B&M retailers under the buy-online-ship-from-store (BOFS)...