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Search: subject:"Kundenkarte"
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Kundenbindungsprogramm
888
Loyalty program
888
Beziehungsmarketing
467
Relationship marketing
463
Konsumentenverhalten
423
Consumer behaviour
422
Einzelhandel
138
Retail trade
135
Rabatt
95
Deutschland
91
Rebate
91
Theorie
87
Theory
87
Customer satisfaction
84
Kundenzufriedenheit
84
Germany
82
Kundenbindung
76
Sales promotion
76
Verkaufsförderung
76
USA
67
United States
67
Marketing management
61
Marketingmanagement
61
Loyalty programs
58
Preismanagement
50
Pricing strategy
50
Kundenkarte
46
Dienstleistungsqualität
43
Service quality
43
Customer retention
38
Hotel industry
38
Hotellerie
38
Internet marketing
36
Online-Marketing
36
Online retailing
35
Online-Handel
35
Mobile Business
33
Mobile business
33
Lebensmitteleinzelhandel
31
Mobile communications
31
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302
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138
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Article
648
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268
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545
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545
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100
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100
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54
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38
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37
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34
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15
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15
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8
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8
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7
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7
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6
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6
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4
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3
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3
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2
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2
Beispielsammlung
1
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1
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1
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1
Guidebook
1
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Handbuch
1
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1
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Language
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English
734
German
174
Undetermined
5
French
2
Polish
1
Russian
1
Author
All
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Hoffmann, Anke
7
Mattila, Anna S.
7
Papenhoff, Heike
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Polinsky, Alan Mitchell
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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Source
All
ECONIS (ZBW)
895
USB Cologne (EcoSocSci)
19
BASE
1
EconStor
1
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851
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860
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851
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
852
Intelligentes Couponing : Planung, Umsetzung, Erfolgskontrolle
Ploss, Dirk
;
Berger, Andreas
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001727972
Saved in:
853
Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
Saved in:
854
Couponing
Müller, Steffen
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
10
,
pp. 607-609
Persistent link: https://www.econbiz.de/10001794289
Saved in:
855
Couponing
Call, Guido
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
32
(
2003
)
11
,
pp. 1372-1377
Persistent link: https://www.econbiz.de/10001826244
Saved in:
856
Remedies for price overcharges : the deadweight loss of coupons and discounts
Polinsky, Alan Mitchell
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001935851
Saved in:
857
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
Saved in:
858
Konzeption und Positionierung des Couponing im Marketing
Kreutzer, Ralf T.
- In:
Handbuch Couponing
,
(pp. 3-25)
.
2003
Persistent link: https://www.econbiz.de/10001770858
Saved in:
859
Couponing in der Praxis - Bestandsaufnahme und Entwicklungsperspektiven
Ploss, Dirk
- In:
Handbuch Couponing
,
(pp. 27-50)
.
2003
Persistent link: https://www.econbiz.de/10001770862
Saved in:
860
Couponing aus Sicht des Handels
Brand, Franz-Josef
- In:
Handbuch Couponing
,
(pp. 51-65)
.
2003
Persistent link: https://www.econbiz.de/10001770865
Saved in:
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