Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana - In: Journal of economics, finance & administrative science 29 (2024) 57, pp. 186-204
Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach The research design combines primary empirical data from...