A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....

Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in global value chains. Despite a growing number of studies on consumers' preferences for sustainable products, insufficient attention has been paid to the heterogeneity of existing...