C.V., Sunil Kumar; Routroy, Srikanta - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 939-963
Purpose The purpose of this paper is to assist a manufacturer with a process to measure the level of preferred supplier status (PSS) of its key suppliers along the timeline. Design/methodology/approach In measuring the PSS, the prominent preferred supplier enablers (PSEs) were identified and...