//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"LOYALTY"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
3,641
Beziehungsmarketing
3,544
Consumer behaviour
3,174
Konsumentenverhalten
2,998
Customer satisfaction
2,167
Kundenzufriedenheit
1,881
Brand loyalty
1,267
Service quality
1,149
Brand management
1,095
Dienstleistungsqualität
1,074
Markenführung
1,072
Customer loyalty
1,052
Kundenbindung
997
Customer retention
933
Brand image
927
Markentreue
902
Loyalty program
897
Markenimage
895
Kundenbindungsprogramm
888
Loyalty
835
Markenartikel
686
Brand
681
loyalty
600
customer loyalty
495
Retail trade
466
Einzelhandel
461
Confidence
426
Vertrauen
426
Exit strategy
396
Exit-Strategie
396
Satisfaction
356
brand loyalty
352
Social Web
336
Social web
336
Online retailing
316
Online-Handel
315
Internet marketing
313
Online-Marketing
312
Theorie
308
Theory
308
more ...
less ...
Online availability
All
Undetermined
4,012
Free
1,672
Type of publication
All
Article
6,444
Book / Working Paper
1,502
Other
29
Journal
1
Type of publication (narrower categories)
All
Article in journal
4,140
Aufsatz in Zeitschrift
4,140
research-article
927
Aufsatz im Buch
356
Book section
356
Graue Literatur
287
Non-commercial literature
287
Working Paper
239
Hochschulschrift
223
Arbeitspapier
207
Thesis
198
Article
151
review-article
60
Collection of articles of several authors
58
Sammelwerk
58
Conference paper
51
Konferenzbeitrag
51
review
46
Case study
42
Fallstudie
42
case-report
41
Aufsatzsammlung
38
conceptual-paper
33
viewpoint
27
Collection of articles written by one author
23
Sammlung
23
Ratgeber
14
Conference Paper
13
Dissertation u.a. Prüfungsschriften
13
Congress Report
12
Guidebook
12
Handbook
11
Handbuch
11
non-article
9
technical-paper
7
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Interview
5
Systematic review
5
more ...
less ...
Language
All
English
6,605
Undetermined
716
German
548
Lithuanian
27
Spanish
27
Indonesian
16
French
15
Polish
7
Italian
4
Romanian
3
Czech
2
Portuguese
2
Russian
2
Turkish
2
Finnish
1
Croatian
1
Albanian
1
more ...
less ...
Author
All
Han, Heesup
42
Dawes, John
21
Gil Saura, Irene
20
Mattila, Anna S.
18
Prentice, Catherine
16
Tanford, Sarah
16
Verhoef, Peter C.
16
Pérez, Andrea
15
Bijmolt, Tammo H. A.
14
Bilgihan, Anil
14
Rowley, Jennifer
14
Aksoy, Lerzan
13
Hwang, Jinsoo
13
Izogo, Ernest Emeka
13
Khan, Imran
13
Loureiro, Sandra Maria Correia
13
Wong, IpKin Anthony
13
Huber, Frank
12
Kandampully, Jay
12
Makanyeza, Charles
12
Rennhak, Carsten
12
Foroudi, Pantea
11
Hyun, Sunghyup Sean
11
Rahman, Zillur
11
Ramaseshan, B.
11
Rubinfeld, Daniel L.
11
Auruškevičienė, Viltė
10
Chahal, Hardeep
10
Ferguson, Rick
10
Japutra, Arnold
10
Karjaluoto, Heikki
10
Molinillo, Sebastian
10
Raab, Carola
10
Rather, Raouf Ahmad
10
Romaniuk, Jenni
10
Silberhorn, Nadja
10
Worthington, Steve
10
Bang, Nguyen
9
Casidy, Riza
9
Chua, Bee-Lia
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
27
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
National Bureau of Economic Research
21
Université Paris-Dauphine (Paris IX)
14
Munich Business School
10
Siauliai University
10
Vytautas Magnus University
9
C.E.P.R. Discussion Papers
8
Nomos Verlagsgesellschaft
7
Verlag Dr. Kovač
7
HAL
6
Department of Economics, Oxford University
5
ISM University of Management and Economics
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
European Association of Agricultural Economists - EAAE
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
4
epubli GmbH
4
Books on Demand GmbH <Norderstedt>
3
Department of Economics and Business, Universitat Pompeu Fabra
3
EconWPA
3
Edward Elgar Publishing
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
Fakulteta za Management, Univerza na Primorskem
3
GABAL-Verlag GmbH
3
Information Resources Management Association
3
Institut de Préparation à l'Administration et à la Gestion (IPAG)
3
Institutionen för Nationalekonomi, Umeå Universitet
3
International Telecommunications Society (ITS)
3
Logos Verlag Berlin
3
Martin-Luther-Universität Halle-Wittenberg
3
NET Institute
3
Springer Gabler <Firma>
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
W. Kohlhammer GmbH
3
Agricultural and Applied Economics Association - AAEA
2
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
2
Centro Ricerche Nord Sud (CRENoS)
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
215
Journal of business research : JBR
145
Journal of Services Marketing
108
Journal of Consumer Marketing
102
Journal of Product & Brand Management
97
European Journal of Marketing
89
International journal of hospitality management
79
International Journal of Bank Marketing
72
International Journal of Retail & Distribution Management
66
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
International Journal of Contemporary Hospitality Management
45
Journal of hospitality marketing & management
45
Marketing Intelligence & Planning
43
Cogent Business & Management
41
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
41
Asia Pacific journal of marketing and logistics
39
The journal of product & brand management
39
Journal of the Academy of Marketing Science
38
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Strategic Direction
34
Journal of retailing
32
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
29
Journal of Business Research
28
The international review of retail, distribution and consumer research
28
International journal of retail & distribution management
27
Marketing intelligence & planning
27
Marketing letters : a journal of research in marketing
27
Asia Pacific Journal of Marketing and Logistics
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Service business
24
The international journal of bank marketing : IJBM
24
more ...
less ...
Source
All
ECONIS (ZBW)
5,568
Other ZBW resources
1,189
RePEc
723
EconStor
197
BASE
170
USB Cologne (EcoSocSci)
87
USB Cologne (business full texts)
42
more ...
less ...
Showing
21
-
30
of
7,976
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Enhancing customers' satisfaction using
loyalty
rewards programs : evidence from Jordanian banks
Al-Nsour, Iyad A.
;
Alnsour, Ibrahim R.
;
Alotoum, Firas J.
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012671035
Saved in:
22
Influence of special treatment benefits on Generation Y students' attitude towards retail point-based
loyalty
programmes : retail point-based
loyalty
programmes
Neves, Jacinta Ana
;
Redda, Ephrem Habtemichael
;
De …
-
2022
Persistent link: https://www.econbiz.de/10013445485
Saved in:
23
Influence of brand
loyalty
on consumer purchase behavior
Ćatić, Lejla
;
Poturak, Mersid
-
2022
Persistent link: https://www.econbiz.de/10013445496
Saved in:
24
Examining the effectiveness of activation techniques on consumer behavior in temporary
loyalty
program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
Saved in:
25
Time-limited
loyalty
rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
26
Reward point accumulation behaviour of credit card users in Pune city
John, Shilly
- In:
International journal of applied behavioral economics : …
11
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014276910
Saved in:
27
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
28
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
29
Personalized email marketing in
loyalty
programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
30
Customer behavior across competitive
loyalty
programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->