Roy, Achinto; Lahiri-Roy, Reshmi - 2010
This paper narrates the story of an Indian women's organisation called Lijjat which is not only a case in women …'s empowerment but one of a very successful business enterprise by any standards. Lijjat has grown over a period of half a century … a turnover of l. Rs. 4.85 billion and an envious brand image for its consumer products. The Lijjat business model offers …