Search Results - subject:"Live streaming commerce"

Economic Impact of Live Streaming Commerce on Small and Medium-sized Enterprises

Hwang, Jaunghyun; Kim, Donggeun; Kim, Alex Jiyoung; … - 2024

This study investigates the adoption of live streaming commerce among the small and medium-sized enterprises (SMEs) in … live streaming commerce experience. By comparing SMEs' performance before and after adoption of live streaming commerce, we … items sold per sale all improve after the adoption of live streaming commerce, highlighting the potential of live streaming …

Persistent link: https://www.econbiz.de/10015057395

Is livestream shopping conceptually new? : a comparative literature review of livestream shopping and TV home shopping research

Ki, Chung-Wha; Chenn, Ashley Stevens; Chong, Sze Man; … - In: Journal of business research : JBR 174 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10014549019

How broadcasters' characteristics affect viewers' loyalty : the role of parasocial relationships

Liu, Wei; Wang, Zongshui; Jian, Ling; Sun, Zhuo - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 241-259

Persistent link: https://www.econbiz.de/10014486686

The effects of relational bonds on purchasing intention in the live streaming context : the moderating role of platform type

Zhang, Shengliang; Song, Yuqi; Guo, Dinghao; Ren, Ai - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 707-736

Persistent link: https://www.econbiz.de/10015049461

Optimal platform sales mode in live streaming commerce supply chains

Yang, Lei; Zheng, Cong; Ha, Caixia - In: Electronic commerce research 24 (2024) 2, pp. 1017-1070

Persistent link: https://www.econbiz.de/10015063019

A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce : based on dual-systems theory

He, Wei; Jin, Chenyuan - In: Electronic commerce research 24 (2024) 2, pp. 1235-1265

Persistent link: https://www.econbiz.de/10015063298

Proliferation in live streaming commerce, and key opinion leader selection

Lyu, Rebecca Wenjing; Qi, Ye; Liu, Jin - In: Electronic commerce research 24 (2024) 2, pp. 1153-1186

Persistent link: https://www.econbiz.de/10015063285

Impact of perceived diagnosticity on live streams and consumer purchase intention : streamer type, product type, and brand awareness as moderators

Liu, Dawei; Yu, Jinyang - In: Information technology and management 25 (2024) 3, pp. 219-232

Persistent link: https://www.econbiz.de/10015080418

Creating immersive and parasocial live shopping experience for viewers : the role of streamers' interactional communication style

Liao, Junyun; Chen, Keyi; Qi, Jun; Li, Ji; Yu, Irina Y. - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 140-155

Persistent link: https://www.econbiz.de/10013536286

Understanding consumers' live-streaming shopping from a benefit-risk perspective

Chen, Chunfeng; Zhang, Depeng - In: The journal of services marketing 37 (2023) 8, pp. 973-988

Persistent link: https://www.econbiz.de/10014333573