Tsourgiannis, L.; Warren, M.; Karasavvoglou, A.; Eddison, J. - In: European Research Studies Journal XV (2012) 2, pp. 147-178
This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep...