Hussain, Khalil; Abbasi, Amir Zaib; Rasoolimanesh, S. … - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 464-491
Purpose The local food tourism in Pakistan is increasing rapidly, and it attracts scholars to determine the factors … affecting local food tourists' buying choices. Particularly, the authors aim to investigate the role of food consumption values … on predicting domestic tourists' attitude toward local food and its effect on the intention to try local food with the …