Ruefenacht, Matthias; Schlager, Tobias; Maas, Peter; … - In: International Journal of Bank Marketing 33 (2015) 7, pp. 922-943
’ self-reported long-term savings and discuss how these drivers can be influenced to increase an individual’s savings rate … the influence of the social context and an individual’s attitudes on long-term savings behavior, as stated by consumers … savings attitudes of perceived anxiety and perceived importance, which in turn significantly affect long-term savings …