Almodóvar, Paloma - In: Multinational Business Review 20 (2012) 4, pp. 306-330
provides evidence on how firms with a strategy of product standardization follow an M curve‐fourth degree polynomial … observed to follow an inverted M curve relationship. Furthermore, by using both models, an appropriate level of … for an M curve relationship between the DOI and performance, and certainly is the first one testing and corroborating an …