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Search: subject:"MAN Diesel & Turbo SE"
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Bundling strategy
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Leistungsbündel
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MAN Diesel & Turbo SE
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Machinery industry
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Mißler-Behr, Magdalena
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Pelemis, Petar
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The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
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ECONIS (ZBW)
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Vergleich der Anforderungen des Produkt- und Lösungsgeschäfts an die strategische Produktplanung am Beispiel der
MAN
Diesel
&
Turbo
SE
Mißler-Behr, Magdalena
;
Pelemis, Petar
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 195-212)
.
2011
Persistent link: https://www.econbiz.de/10008938535
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