Neuenfeldt, Sebastian; Röder, Norbert; Gocht, Alexander; … - European Association of Agricultural Economists - EAAE - 2014
We use a Multiplicative Competitive Interaction (MCI) model, a popular approach in marketing research, to explain the change in farm specialization over time. The change in farm specialization is measured by the variations of the Standard Gross Margin (SGM) shares. The model is applied to the...