Jeong, Yunduk; Kim, Suk-Kyu - In: South African journal of business management 50 (2019) 1, pp. 1-11
of mega sport events as a key antecedent that influences destination image. Objective: This study was undertaken to … recommendation intention in the context of mega-scale sporting events. Method: Responses obtained from 342 international tourists …-satisfaction-behavioural intentions models, (2) mega sporting events should be considered important aspects of marketing strategies aimed at improving …