Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Magic: the Gathering"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand extension
2
Brand image
2
Consumer-generated content
2
Creative consumers
2
Innovation
2
Magic: the Gathering
2
Brand management
1
Consumer behaviour
1
Creativity
1
Konsumentenverhalten
1
Kreativität
1
Markenführung
1
Markenimage
1
Markentransfer
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
research-article
1
Language
All
English
2
Author
All
Boon, Edward
2
Grant, Philip
2
Kietzmann, Jan
2
Published in...
All
Journal of Product & Brand Management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Other ZBW resources
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
Saved in:
2
Consumer generated brand extensions: definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
Journal of Product & Brand Management
25
(
2016
)
4
,
pp. 337-344
card game –
Magic
:
The
Gathering
– and discusses how the company responded to five different brand extensions that were …
Persistent link: https://www.econbiz.de/10014897105
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
