Elgammal, Islam; Alhothali, Ghada Talat; Sorrentino, … - In: Journal of Islamic marketing 14 (2023) 3, pp. 871-891
Purpose Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time … Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape …