Turnbull, Peter W.; Valla, Jean‐Paul - In: European Journal of Marketing 20 (1986) 7, pp. 5-20
Advances that strategic planning has been the focus of increasing attention in the management literature, although … framework of strategic planning which integrates the different agents of: supplier‐customer interaction; management of … portfolios of relationships; and different levels of management perspective characterizing marketing and purchasing of industrial …