Lan, Yanfei; Lu, Pingping; Pan, Chen; Kar, Sarmajit; … - In: Journal of management science and engineering 7 (2022) 2, pp. 243-265
chain. This paper analyzes a pharmaceutical manufacturer encroachment strategy by taking into account the distinctive … preference is also considered. We find that under certain circumstances, the manufacturer encroachment may lead to a win …-win outcome for both the manufacturer and the retailer, contradicting the conventional wisdom that the manufacturer's encroachment …