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Search: subject:"Markenname"
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Markenname
177
Brand name
80
Brand management
45
Markenführung
45
Markenpolitik
37
Markenartikel
29
Marketing
27
Deutschland
21
Brand
19
Konsumentenverhalten
19
Consumer behaviour
18
Werbung
18
Markenimage
16
Brand image
15
Consumer preferences
15
Germany
15
Konsumentenpräferenzen
15
USA
10
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9
Markenwert
8
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7
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7
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7
Frankreich
7
Konsumgüterindustrie
7
Marke
7
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7
Marktstruktur
7
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7
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6
Brand name products
6
Causality analysis
6
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6
Linguistics
6
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6
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6
Produktgestaltung
6
Produktmanagement
6
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6
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5
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Undetermined
33
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18
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147
Article
28
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2
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18
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13
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11
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10
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10
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10
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9
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9
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9
Sammelwerk
9
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7
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7
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6
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5
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4
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
104
German
52
Undetermined
14
French
9
Italian
1
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Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
8
Wheeler, Alina
7
Sanders, Robert E.
5
Dubé, Jean-Pierre H.
4
Lowrey, Tina M.
4
Ringeisen, Petra
4
Aaker, David A.
3
Bourreau, Marc
3
Luna, David
3
Lötscher, Andreas
3
Murphy, John M.
3
Samland, Bernd M.
3
Sun, Yutec
3
Verboven, Frank
3
Adamson, Allen P.
2
Aimé, Isabelle
2
Barnert, Vera
2
Brandmeyer, Klaus
2
Bugdahl, Volker
2
Carpenter, Phil
2
Copulsky, Jonathan R.
2
Drißner, Corinna
2
Fischer, Alexander
2
Fisher-Buttinger, Claudia
2
Franz, Catharina
2
Graf, Erika
2
Grewe, Gundula
2
Hamer, Hans H.
2
Hesse, Gero
2
Hundt, Michael
2
Ind, Nicholas
2
Kapferer, Jean-Noël
2
Keller, Kevin Lane
2
Kircher, Sybille
2
Klein, Kristina
2
Kronrod, Ann
2
Kumar, Nirmalya
2
König, Verena
2
Lai, Chantal
2
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Springer Fachmedien Wiesbaden
3
Interbrand
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Christian-Albrechts-Universität zu Kiel
1
European Society for Opinion and Marketing Research
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Seminar on The Challenge of Branding Today and in the Future? <1992, Bruxelles>
1
Springer Gabler <Firma>
1
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
1
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SpringerLink / Bücher
8
Discussion paper / Centre for Economic Policy Research
3
Innovatives Markenmanagement
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
Research papers from the Chair of Marketing
2
Springer eBook Collection / Business and Management
2
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Ipag Business School : working paper
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American economic review
1
Ancrages culturels dans un monde en mutation
1
Annual review of economics
1
Auto-Bild / wissen
1
Cambridge studies in the emergence of global enterprise
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Critical perspectives in South Asian history
1
Discussion paper series : discussion paper
1
Erfurter Hefte zum angewandten Marketing
1
Essentials
1
Europäische Hochschulschriften / 5
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
HEC Paris research paper series
1
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
1
ISS occasional papers
1
Industrial and corporate change
1
Institut Finanzen und Steuern : ifst
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International competition law series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Leicht gemacht
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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Source
All
ECONIS (ZBW)
124
USB Cologne (EcoSocSci)
50
USB Cologne (business full texts)
1
BASE
1
EconStor
1
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subject:"markenware"
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171
Branding: a key marketing tool
Murphy, John M.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10013486900
Saved in:
172
Produktnamen für Arzneimittel : Wortbildung, Wortbedeutung, Werbewirksamkeit
Wehking, Erwin
-
1984
Persistent link: https://www.econbiz.de/10000079219
Saved in:
173
Informationsmarketing in der Kommunikation zwischen Hersteller und Handelsvertreter : ein Beitrag zur Überwindung von Kommunikationsproblemen in Absatzkanälen
Hildenbrand, Werner
-
1983
Persistent link: https://www.econbiz.de/10004389826
Saved in:
174
Encyclopedia of consumer brands
Jorgensen, Janice
(
contributor
)
Persistent link: https://www.econbiz.de/10004209294
Saved in:
175
Geometrisch bestimmte Warenbegriffe : Formbegriffe der deutschen Sprache im Wirtschaftsleben
Koppelmann, Udo
-
1967
Persistent link: https://www.econbiz.de/10012879500
Saved in:
176
MarkenAdress ... : ... Werbekontakte in deutsche Unternehmen
Wiesbaden : Media-Daten-Verl., Zimpel-Media-Daten
-
1.2009 - 4.2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10004930631
Saved in:
177
Trademarks, the international pharmaceutical industry, and the developing countries
O'Brien, Peter
-
1977
Persistent link: https://www.econbiz.de/10013395284
Saved in:
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