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Search: subject:"Markenname"
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Markenname
177
Brand name
80
Brand management
45
Markenführung
45
Markenpolitik
37
Markenartikel
29
Marketing
27
Deutschland
21
Brand
19
Konsumentenverhalten
19
Consumer behaviour
18
Werbung
18
Markenimage
16
Brand image
15
Consumer preferences
15
Germany
15
Konsumentenpräferenzen
15
USA
10
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9
Markenwert
8
Consumer goods industry
7
Design
7
France
7
Frankreich
7
Konsumgüterindustrie
7
Marke
7
Market structure
7
Marktstruktur
7
United States
7
Brand equity
6
Brand name products
6
Causality analysis
6
Kausalanalyse
6
Linguistics
6
Linguistik
6
Product design
6
Produktgestaltung
6
Produktmanagement
6
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5
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Undetermined
33
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18
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147
Article
28
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2
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18
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13
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10
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10
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9
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7
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6
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5
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4
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3
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2
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English
104
German
52
Undetermined
14
French
9
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1
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Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
8
Wheeler, Alina
7
Sanders, Robert E.
5
Dubé, Jean-Pierre H.
4
Lowrey, Tina M.
4
Ringeisen, Petra
4
Aaker, David A.
3
Bourreau, Marc
3
Luna, David
3
Lötscher, Andreas
3
Murphy, John M.
3
Samland, Bernd M.
3
Sun, Yutec
3
Verboven, Frank
3
Adamson, Allen P.
2
Aimé, Isabelle
2
Barnert, Vera
2
Brandmeyer, Klaus
2
Bugdahl, Volker
2
Carpenter, Phil
2
Copulsky, Jonathan R.
2
Drißner, Corinna
2
Fischer, Alexander
2
Fisher-Buttinger, Claudia
2
Franz, Catharina
2
Graf, Erika
2
Grewe, Gundula
2
Hamer, Hans H.
2
Hesse, Gero
2
Hundt, Michael
2
Ind, Nicholas
2
Kapferer, Jean-Noël
2
Keller, Kevin Lane
2
Kircher, Sybille
2
Klein, Kristina
2
Kronrod, Ann
2
Kumar, Nirmalya
2
König, Verena
2
Lai, Chantal
2
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Springer Fachmedien Wiesbaden
3
Interbrand
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Christian-Albrechts-Universität zu Kiel
1
European Society for Opinion and Marketing Research
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Seminar on The Challenge of Branding Today and in the Future? <1992, Bruxelles>
1
Springer Gabler <Firma>
1
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
1
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SpringerLink / Bücher
8
Discussion paper / Centre for Economic Policy Research
3
Innovatives Markenmanagement
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
Research papers from the Chair of Marketing
2
Springer eBook Collection / Business and Management
2
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Ipag Business School : working paper
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American economic review
1
Ancrages culturels dans un monde en mutation
1
Annual review of economics
1
Auto-Bild / wissen
1
Cambridge studies in the emergence of global enterprise
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Critical perspectives in South Asian history
1
Discussion paper series : discussion paper
1
Erfurter Hefte zum angewandten Marketing
1
Essentials
1
Europäische Hochschulschriften / 5
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
HEC Paris research paper series
1
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
1
ISS occasional papers
1
Industrial and corporate change
1
Institut Finanzen und Steuern : ifst
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International competition law series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Leicht gemacht
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
124
USB Cologne (EcoSocSci)
50
USB Cologne (business full texts)
1
BASE
1
EconStor
1
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subject:"markenware"
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31
Perspektivwechsel im Employer Branding : neue Ansätze für die Generationen Y und Z
Hesse, Gero
(
ed.
);
Mattmüller, Roland
(
ed.
)
-
2019
-
2., aktualisiert und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012006884
Saved in:
32
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
33
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
34
Managing organizational crisis and brand trauma
Tafoya, Dennis
-
2018
Persistent link: https://www.econbiz.de/10011664120
Saved in:
35
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
-
2018
Persistent link: https://www.econbiz.de/10012009486
Saved in:
36
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
37
Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
-
2018
Persistent link: https://www.econbiz.de/10011865352
Saved in:
38
Language, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
Saved in:
39
Impact of channel and brand on the effectiveness of customer loyalty programs
Süß, Erich
-
2018
Persistent link: https://www.econbiz.de/10011888692
Saved in:
40
Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
-
2018
Persistent link: https://www.econbiz.de/10011915822
Saved in:
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