De la Gala-Velasquez, Bernardo Ramón Dante; … - In: International Journal of Tourism Cities 9 (2023) 1, pp. 35-50
Purpose The purpose of this study is to understand the moderating role of market dynamism in the relationship between … market dynamism is a factor to be considered in improving this relationship. … method. Findings The results show that organizational flexibility has a positive impact on pioneering behavior, while market …