Taecharungroj, Viriya; Warnaby, Gary; Parker, Cathy - In: Journal of Place Management and Development 14 (2020) 2, pp. 180-200
Purpose The purpose of this paper is to investigate the experience of visitors to UK markets by analysing their Tripadvisor reviews to identify perceived experiential dimensions with a view to informing actions by those responsible for market management to provide a better consumer experience....