Lisboa, Ana; Skarmeas, Dionysis; Lages, Carmen - In: International Marketing Review 30 (2013) 3, pp. 211-230
linear, moderated, complementary and non-linear effects of export market exploitation and exploration on export performance … exploitation with export market exploration enhances export performance. High levels of export market exploitation provide an … high levels of export market exploitation, pursue export market exploration in dynamic export markets, and maintain a …