Eibe Sørensen, Hans; Koed Madsen, Tage - In: International Marketing Review 29 (2012) 4, pp. 424-441
relationship is independent of market portfolio diversity. The paper provides insights to the limitations of the dominant position …‐linear associations with export market success depending on market portfolio diversity. Finally, the results indicate that the joint … strategic orientations on export market success are context‐dependent and that firms’ market portfolio diversity assists in …