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Search: subject:"Marketer"
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Social Web
16
Social web
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Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
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12
Marketer
9
Marketing
9
Viral marketing
8
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7
Marketingmanagement
7
marketer-generated content
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6
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marketer
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social media
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Casenave, Eric
4
Dahl, Carol A.
2
Hammerschmidt, Maik
2
Hodge, Tyler
2
Hoque, Mohammed Ziaul
2
Huang, Jinghua
2
Lane, Matthew D. Jr.
2
Minowa, Yuko
2
Pop, Nicolae Al.
2
Tan, Yong
2
Weiger, Welf H.
2
Woodall, Tony
2
Abid, Aman
1
Acharya, Suresh
1
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Allison, Seamus
1
Anca-Daniela Vl?doi
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Baeshen, Yasser
1
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Bigné Alcañiz, J. Enrique
1
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1
Charlin, Laurent
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Chattopadhyay, Manojit
1
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Ding, Jianwei
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Erkan, Ismail
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Eze, Austin Chinonso
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1
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Guja Armannsdottir
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Université Paris-Dauphine (Paris IX)
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Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Economics Papers from University Paris Dauphine
2
Journal of business research : JBR
2
The AMFITEATRU ECONOMIC journal
2
Amfiteatru Economic Journal
1
Asia Pacific journal of marketing and logistics
1
Digital Business in Africa : Social Media and Related Technologies
1
Economics Thesis from University Paris Dauphine
1
Energy Economics
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Energy economics
1
EuroMed journal of business
1
European journal of marketing
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International Journal of Applied Behavioral Economics (IJABE)
1
International entrepreneurship and management journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence : IJBEX
1
International journal of hospitality management
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Historical Research in Marketing
1
Journal of Service Management
1
Journal of Social Marketing
1
Journal of business ethics : JOBE
1
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vocational behavior
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ECONIS (ZBW)
41
RePEc
6
Other ZBW resources
4
BASE
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EconStor
1
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subject:"markets"
(100,260 results)
1
Marketer
behaviour : a case for making this socially real
Woodall, Tony
;
Hiller, Alex
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1369-1400
Persistent link: https://www.econbiz.de/10013466532
Saved in:
2
Marketing accountability and marketing automation : evidence from Portugal
Silva, Susana C.
;
Corbo, Leonardo
;
Vlačić, Božidar
; …
- In:
EuroMed journal of business
18
(
2023
)
1
,
pp. 145-164
Persistent link: https://www.econbiz.de/10014325810
Saved in:
3
Should we feed the trolls? : using
marketer
-generated content to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal
;
Rahemi, Hooman
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
Saved in:
4
Shining the spotlight on marketplace rituals : a review and research agenda
Sreekumar, Arun
;
Arias, Robert Alfonso
;
Otnes, Cele
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1166-1196
Persistent link: https://www.econbiz.de/10014427171
Saved in:
5
Exploring the strategic role of
Marketer
-Generated-Content analytics towards Airbnb hosts sales optimization
Chattopadhyay, Manojit
;
Pal, Debdatta
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 253-282
Persistent link: https://www.econbiz.de/10014511631
Saved in:
6
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
7
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
8
Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Kumar, Arvind
- In:
International journal of business excellence : IJBEX
24
(
2021
)
1
,
pp. 84-100
Persistent link: https://www.econbiz.de/10012596266
Saved in:
9
Agencing the digitalised
marketer
: exploring the boundary workers at the cross-road of (e)merging markets
Ryan, Annmarie
;
Stigzelius, Ingrid
;
Mejri, Olfa
; …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 463-487
Persistent link: https://www.econbiz.de/10014368298
Saved in:
10
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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