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Search: subject:"Marketing"
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All
Marketing
29,219
Consumer behaviour
27,480
Konsumentenverhalten
27,474
Relationship marketing
25,232
Beziehungsmarketing
25,166
Theorie
17,346
Theory
17,325
Lieferantenmanagement
17,321
Supplier relationship management
17,320
Markenführung
17,039
Brand management
17,016
Marketingmanagement
16,866
Marketing management
16,123
Deutschland
13,064
Online-Marketing
12,931
Internet marketing
12,708
Germany
12,234
Social Web
9,134
Social web
9,125
Markenimage
8,752
Brand image
8,590
USA
7,706
United States
7,511
Customer satisfaction
7,318
Kundenzufriedenheit
7,304
Marktforschung
7,013
Supply chain
6,644
Lieferkette
6,640
Market research
6,535
Electronic Commerce
6,331
Markenartikel
6,112
Brand
6,066
Internationales Marketing
5,782
Service quality
5,759
Dienstleistungsqualität
5,743
E-commerce
5,727
Produktdifferenzierung
5,646
Product differentiation
5,552
International marketing
5,116
Vertriebsweg
4,852
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All
Undetermined
39,570
Free
29,854
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Article
94,970
Book / Working Paper
65,326
Journal
950
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616
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2
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Article in journal
68,057
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68,057
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18,823
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18,823
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10,608
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10,608
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8,205
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7,003
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6,891
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6,659
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4,453
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4,453
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2,919
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2,919
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2,570
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2,265
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1,895
Bibliografie enthalten
1,815
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1,815
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1,595
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1,283
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996
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915
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895
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700
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700
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652
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524
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524
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468
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372
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372
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326
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326
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322
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322
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304
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230
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222
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187
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English
111,041
German
35,118
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13,071
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763
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599
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482
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256
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250
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222
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221
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100
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66
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60
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54
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43
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32
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31
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23
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20
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15
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14
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13
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12
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11
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9
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4
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All
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
160
Tomczak, Torsten
156
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Albers, Sönke
107
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Krafft, Manfred
103
Melewar, T. C.
102
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Skiera, Bernd
91
Franses, Philip Hans
90
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All
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
264
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
154
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
79
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
77
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
62
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
Edward Elgar Publishing
52
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Haufe-Lexware GmbH & Co. KG
50
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Published in...
All
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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Source
All
ECONIS (ZBW)
135,642
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
BASE
3,177
EconStor
810
USB Cologne (business full texts)
261
Other ZBW resources
133
OLC EcoSci
95
ArchiDok
8
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160,841
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161,864
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date (oldest first)
160841
Industrial
marketing
planning <dt.>
Ogilvie, Robert G.
-
1987
Persistent link: https://www.econbiz.de/10004620500
Saved in:
160842
Lieferantenportfolio : ganzheitliches Beurteilungsmodell für Lieferanten und Beschaffungsmarktsegmente
Heege, Franz
-
1987
Persistent link: https://www.econbiz.de/10004057723
Saved in:
160843
Marketing
research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10004058879
Saved in:
160844
Lebensstilorientierte
Marketing
-Theorie : Analyse und Weiterentwicklung modelltheoretischer und methodischer Ansätze der Lebensstil-Forschung im
Marketing
Banning, Thomas E.
-
1987
Persistent link: https://www.econbiz.de/10004059030
Saved in:
160845
Direktmarketing mit neuen Medien
Greff, Günter
(
contributor
);
Dingler, Georg
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10004059715
Saved in:
160846
Low-cost
marketing
strategies : field-tested techniques for tight budgets
Deran, Elisabeth
-
1987
Persistent link: https://www.econbiz.de/10004059888
Saved in:
160847
Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther
-
1987
Persistent link: https://www.econbiz.de/10004060241
Saved in:
160848
Telemarketing : Möglichkeiten und Chancen
Kocks, Ulrich
-
1987
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004726725
Saved in:
160849
Konsequenzen für das
Marketing
Raffée, Hans
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10004737141
Saved in:
160850
Ein bedarfswirtschaftliches Marketingkonzept für öffentliche Unternehmen
Stauss, Bernd
-
1987
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004703324
Saved in:
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