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Search: subject:"Marketing"
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Subject
All
Marketing
29,129
Consumer behaviour
27,130
Konsumentenverhalten
27,123
Relationship marketing
25,001
Beziehungsmarketing
24,935
Theorie
17,301
Theory
17,280
Lieferantenmanagement
17,218
Supplier relationship management
17,217
Markenführung
16,857
Brand management
16,834
Marketingmanagement
16,771
Marketing management
16,030
Deutschland
13,051
Online-Marketing
12,761
Internet marketing
12,538
Germany
12,221
Social Web
8,996
Social web
8,987
Markenimage
8,628
Brand image
8,467
USA
7,697
United States
7,502
Customer satisfaction
7,231
Kundenzufriedenheit
7,217
Marktforschung
6,982
Supply chain
6,576
Lieferkette
6,572
Market research
6,505
Electronic Commerce
6,266
Markenartikel
6,047
Brand
6,002
Internationales Marketing
5,768
Service quality
5,709
Dienstleistungsqualität
5,693
E-commerce
5,666
Produktdifferenzierung
5,627
Product differentiation
5,533
International marketing
5,101
Vertriebsweg
4,820
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Online availability
All
Undetermined
38,956
Free
29,583
Type of publication
All
Article
94,121
Book / Working Paper
65,230
Journal
947
Other
616
Database
2
Type of publication (narrower categories)
All
Article in journal
67,325
Aufsatz in Zeitschrift
67,325
Aufsatz im Buch
18,758
Book section
18,758
Graue Literatur
10,581
Non-commercial literature
10,581
Hochschulschrift
8,202
Thesis
7,003
Working Paper
6,851
Arbeitspapier
6,619
Collection of articles of several authors
4,447
Sammelwerk
4,447
Case study
2,918
Fallstudie
2,918
Aufsatzsammlung
2,551
Lehrbuch
2,264
Textbook
1,895
Bibliografie enthalten
1,815
Bibliography included
1,815
Konferenzschrift
1,590
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
894
Conference paper
689
Konferenzbeitrag
689
Reprint
652
Handbook
524
Handbuch
524
Article
468
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
352
Government document
352
Glossar enthalten
322
Glossary included
322
Congress Report
304
Bibliographie
230
Festschrift
222
Mehrbändiges Werk
187
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Language
All
English
110,128
German
35,089
Undetermined
13,070
French
760
Hungarian
598
Lithuanian
482
Spanish
256
Polish
250
Italian
221
Russian
221
Romanian
100
Swedish
66
Dutch
60
Portuguese
54
Ukrainian
43
Czech
32
Danish
31
Serbian
23
Finnish
20
Bulgarian
15
Croatian
14
Turkish
13
Slovak
12
Norwegian
11
Indonesian
9
Japanese
9
Slovenian
7
Arabic
4
Kazakh
4
Multiple languages
4
Macedonian
3
Albanian
3
Old English (ca. 450-1100)
2
Bosnian
2
Vietnamese
2
Chinese
2
Afrikaans
1
Valencian
1
Modern Greek (1453-)
1
Galician
1
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Author
All
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
103
Vrontis, Demetris
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Institution
All
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
263
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
153
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
80
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
77
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
61
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
50
Haufe-Lexware GmbH & Co. KG
50
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Published in...
All
Journal of business research : JBR
2,381
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing management : MM
526
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
283
Management Science
274
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Source
All
ECONIS (ZBW)
134,735
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
BASE
3,175
EconStor
810
USB Cologne (business full texts)
261
OLC EcoSci
95
Other ZBW resources
94
ArchiDok
8
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Showing
160,901
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160,910
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160,916
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date (oldest first)
160901
Absatzforschung und Absatzpraxis in Deutschland : dem Internationalen Ausschuß für Absatzwirtschaft überreicht anläßlich der Tagung der Internationalen Handelskammer, Berlin 1937...
1937
Persistent link: https://www.econbiz.de/10004176184
Saved in:
160902
Market research in international operations : tools, techniques, and organizational approaches
American Management Association
-
1960
Persistent link: https://www.econbiz.de/10002746367
Saved in:
160903
Critical
marketing
studies
Tadajewski, Mark
(
contributor
)
Persistent link: https://www.econbiz.de/10004924165
Saved in:
160904
Marketing
research
Birks, David F.
(
contributor
)
Persistent link: https://www.econbiz.de/10004924227
Saved in:
160905
Das
Marketing
von Investitionsgütern : theoretische und empirische Perspektiven eines Interaktionsansatzes
Kirsch, Werner
;
Kutschker, Michael
-
1978
Persistent link: https://www.econbiz.de/10000019078
Saved in:
160906
Marktsegmentierung bei Investitionsgütern : Analyse und Typologie des industriellen Einkaufsverhaltens als Grundlage der Marketingplanung
Gröne, Alois
-
1977
Persistent link: https://www.econbiz.de/10000051246
Saved in:
160907
Modernes
Marketing
, moderner Handel : Karl Christian Behrens zum 65. Geburstag
Bidlingmaier, Johannes
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000052087
Saved in:
160908
Investitionsgüter-
Marketing
: Grundlagen, Entscheidungen, Maßnahmen
Scheuch, Fritz
-
1975
Persistent link: https://www.econbiz.de/10000113991
Saved in:
160909
Journal of advertising
[Abingdon] : Routledge Taylor & Francis Group
;
…
-
1.1972 -
Persistent link: https://www.econbiz.de/10001637285
Saved in:
160910
Markenartikel : das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl.
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10000350146
Saved in:
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