Limited extant research examines Latin American consumers' perceptions of holiday destinations. This article measures destination brand equity for Australia as a long-haul destination in the emerging Chilean market. Specifically, it develops a model of consumer-based brand equity (CBBE) to...

Grocery shopping is a routine activity widely considered the responsibility of the female spouse, yet modern social and demographic shifts are causing men to engage in this task. This study develops a retail shopping typology of male grocery shoppers, employing a cluster analysis technique. Five...

Emerging market importers are increasingly engaging in relationships with foreign suppliers. Nevertheless, characteristics of the institutional and cultural environments of countries may affect relationship behaviour. Furthermore research on relationship marketing primarily focuses on the...

Purpose – The purpose of this paper is to provide an overarching conceptual decision model that delineates the major issues and decisions associated with carbon regulations that will allow executives to better understand the potential regulatory schemes and implications that may be imposed in...

Green marketing is not achieving its potential for improving the quality of life of consumers, while improving the natural ecosystem. The failure is the result of the inability of consumers, firms and governments to adopt systems thinking, in which macro-marketing perspectives are integrated...

Empirical research has consistently demonstrated a significant and positive relationshipbetween brand equity and desirable organisational outcomes such as higher returns oninvestment, brand extension opportunities, and higher levels of consumer preference andpurchase intentions (see Madden,...

Purpose This study seeks to extend the existing literature on value creation by specifically focusing on service brand value creation (SBVC) and therole of brand marketing.Design/methodology/approach The authors first develop a model of SBVC and simultaneously investigate SBVC from the firm...

Purpose The paper aims to examine the role of service branding and web site performances in a multi-channel retail context by studying consumerswho have on-going relationships with retailers. Focus is placed on understanding perceptions of image congruency of the retail service brand...

Purpose This research seeks to extend the work of Dabholkar et al. into the e-retail domain toassess alternate theoretical frameworks of e-service quality. Particular focus is placed on e-servicequality and whether elements of e-service quality should be viewed by dimensions, as antecedents to...

Purpose The purpose of this paper is to adopt a customer-centric value creation perspective to provideinsights into the contribution of business orientations, especially marketing orientation and innovationorientation to the creation of customer-centric value (customer equity and brand...